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09

Performance marketing (ads)

Ads managed purely on results: a target cost per acquisition or return on ad spend, full-funnel tracking, and weekly decisions on what to scale and what to switch off.

What it covers

  • Target setting (CPA, CPL or ROAS)
  • Full-funnel tracking and attribution
  • Landing-page and offer testing
  • Scaling plan and weekly reporting

Good to know before we talk

  1. 01What can you afford to pay for a customer?
  2. 02How quickly can leads be followed up?
  3. 03What has been spent before, and with what result?

Related work

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